You know your respondents are busy people, and you’ve heard that a proliferation of surveys has led to ‘survey fatigue’.
Yet your clients’ feedback is critical to the continued funding of your project.
Once you’ve chosen your survey method, and developed your list of questions, it’s tempting to get right on with the survey. Time is probably egging you on too! But wait a minute, would you cater for a wedding party without trying out the recipes first?
However well you and others have thought out your survey, there’s bound to be at least one glitch to resolve. Much better to take the time to identify them at the beginning than find them after you have run your full survey.
Project managers usually say to me: “No problem, we can give you a list of clients/businesses/providers to use for the survey”. Compared with developing the questions to ask, the survey list sounds like the easy part. In practice it can be a minefield, so I’d like to save you from falling into the three main pitfalls of lists.